Which retailer has been famously associated with its iconic "brown bag" since the 1970s?
Which retailer has been famously associated with its iconic "brown bag" since the 1970s?
The retailer famously associated with its iconic "Big Brown Bag" since the 1970s is Bloomingdale's. This distinctive shopping bag has become a recognizable symbol of the upscale department store and a fashion statement in itself.
The "Big Brown Bag" was introduced by Bloomingdale's in 1973. Designed by the renowned graphic designer Massimo Vignelli, its simplicity was revolutionary: a plain brown paper bag with the store's name, "Bloomingdale's," printed in a bold, clean font, with specific sizes like "Little, Medium, and Big" also printed on them. This understated yet elegant design quickly became a status symbol, indicating that the carrier had shopped at the prestigious New York City department store.
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